Responsive Collab - Group Crit

Following on from the initial creation of the cards, as a group we felt that it came to a point where we needed outside input into the general appearance of our designs and how we could improve and work on them towards creating the final designs that will fit the brief and stand out among other entries.

In the crit, as a group, we shared our work so far and gave a summary of how we have reached the point we have so far in our development. We ran through the theme of the project and how we thought it was an original and exciting concept to explore within the cards.

It was really interesting and helpful to hear from other illustrators, animators and graphic designers within the crit and explore how everyones different methods and ways of working can help improve my own practice.

Although the collaboration isn't over it, I really feel that I've already learnt alot in terms of listening to others concepts and re creating them in my own practice, it's so helpful to share ideas and learn from eachother.

Feedback from the crit:

• The cards work well and fit as a theme
• If you use the coloured background of the cards, you could change the tone of it based on how deep in the ocean the animal is found, this will make each card different and unique yet still work as a collection.
• Using a similar colour scheme for the illustrations and the top trump style bars really works and creates a consistency to the design and also the use of colour.
• Adding a patterned background would give the cards more dimension, they might seem a little flat otherwise.
• The typeface in the speechbubbles could differ and suggest a different voice for each of the fish characters.
• for the concept of sending off the cards in order to receive a free gift, perhaps it would make more sense to send something else off so that the children could keep the cards.

Overall the majority of the feedback was very positive, we were able to get a general idea of the feelings towards the cards.

There wasn't too many negative thoughts which was a really positive thing to come out of the crit. 

I'm really glad that my illustrations got positive feedback, someone even said 'professional and clean' which made me feel really confident with my designs, especially as my work is affecting the rest of the group!

NEXT STEPS

• Really refine the final designs, think about the feedback given and start to tweak each element.
• Meet with graphic designers and consider their actions and see if I can give any creative input to their practice aswell.